Youtube Advertisers What’s Changing About Viewers In 2024
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Over the past five years, there has been a significant
evolution in content consumption, with viewers now spending more time watching
a variety of content on their TV screens. According to Nielsen, YouTube has
maintained its position as the top streaming platform for 12 consecutive
months, with viewers worldwide watching over 1 billion hours of content daily.
Interestingly, 65% of this watch time is dedicated to content that is 21
minutes or longer, similar to the length of a classic sitcom.
Furthermore, we are witnessing a shift in traditional
content genres, with new and innovative approaches being taken. For instance,
sports fans can now enjoy one-on-one challenges by college football standout
Donald “Destroying” De La Hayed, while Michelle Khare’s Challenge Accepted
series offers a modern twist on reality TV. Additionally, YouTube offers a
plethora of celebrity interviews, ranging from Sean Evans’ in-depth questions
on Hot Ones to Amelia Dimoldenberg’s comedic style in Chicken Shop Date.
The number of top creators receiving the majority of their
watch time on TVs has increased significantly, leading to the production of
longer content. These creators are also benefiting from a more streamlined ad
experience, with fewer but longer ad breaks on long-form content, as well as
in-feed ads that seamlessly integrate with recommendations.
For marketers looking to succeed on the leading streaming
platform, there are three key rules to follow. In a recent article by Google
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