How to Promote Your Business Through Social Media — A Step-by-Step Guid

How to Promote Business Through Social Media with Digital Parh Lo Agency

Any small or medium enterprise that does not have an online presence in today's digital age is bound to lag behind. Social media is no longer about posting updates — it has become a money-generating marketing channel, a customer service center, and a platform for building a brand.

This piece tells you how to grow your business through social media, and how Digital Parh Lo assists you in gaining a strong web presence — with a Professional Business Website, Google Business Profile Creation, Social Media Account Creation, and 60 days of support — including an international pricing estimate (based on market averages as of October 17, 2025).











1) Set Clear Goals and Define Your Target Audience

The first step is identifying your target audience. Are you targeting local customers, online shoppers, or B2B clients? A clear target helps shape your content, platform selection, and ad strategy.

For younger audiences, platforms like Instagram and TikTok work best.
For local businesses, Facebook and Google Business Profile are essential for reach and visibility.





2) Build the Foundation — Business Website & Google Business Profile

Your business site is the hub of your internet marketing — a destination where consumers are able to tour your prices, products, services, and contact details.
Costs of a small business site usually fall in the range of $1,000 to $5,000, depending on the complexity of the project.

Moreover a Google Business Profile (previously Google My Business) can be claimed for free but needs professional optimization Services.

Digital Parhlo Digital Marketing Agency commonly charge Started Package $500–$1000, and full optimization is commonly priced in the vicinity of $499. This process is imperative to ensure local visibility on Google Maps and in search results, which in turn directly causes local customer interaction.

Social Media Accounts Creation and Content Planning

While it is free to create social media accounts, professional setup, branding, and initial content development have associated costs. Typically, social media setup fees range between $300–$1,500, while ongoing management packages can cost between $500–$5,000 per month, depending on post frequency and ad spending.

This includes profile design, strategy creation, captions, graphics, and analytics tracking to ensure your brand looks and performs professionally online.




4) Why 60 Days of Support Matter (and What It Costs)

After establishing your online channels, a 30–90 day support period is vital. It helps in gathering performance data, testing strategies, and refining content to boost conversions.

The fee for 60 days of expert assistance (including posting, analytics, and simple ad management) typically costs between $600–$2,000, which depends on the range of service. This guarantees your platforms work efficiently during their initial growth stage.



5) Sample Packages by Digital Parh Lo

Here's a sample of utility packages provided by Digital Parh Lo for small businesses to set up an online presence. The prices are derived from international standards, with an approximated exchange rate of 1 USD = PKR 282.5 (as of October 17, 2025).

Basic Online Package

Comprises: Website (Landing + 3 pages), setup of Google Business Profile, creation of Facebook & Instagram accounts.

Approx. Price: $600 ≈ ₨169,500

Business Growth Package

Includes: 5–10 page website, optimized Google Profile, 2 social media platforms, 30 starter posts, and 60 days of support.

Estimated Price: $1,800 ≈ ₨508,500

Premium Client Package

Includes: E-commerce or advanced website, full branding setup, 3–4 social media channels, ad budget configuration, 60+ days of technical and creative support.

Estimated Price: $4,500 ≈ ₨1,271,250



Note: These are typical market estimates. Final price will vary based on the project scope, volume of content, wanted features, and advertisement needs.



6) Useful Tips — How to Do It Even with a Low Budget

1. Leverage Local SEO to ensure your business appears on Google Maps and local search.

2. Post Reels, short videos, and testimonials to grow engagement.

3. Post consistently and evolve through feedback and analytics.


4. Test small A/B ads to determine what works best prior to scale-up.



Conclusion

Online success isn't instantaneous — it's developed through method and persistence. With a professional website, a Google Business Profile that's optimized, solid social media presence, and a minimum of 60 days of expert guidance, your brand can grow quickly and durably.

Digital Parh Lo offers affordable and customized packages for small business owners who need to increase their online presence.

We can assist you in preparing a custom proposal for your organization — along with a detailed scope of work, timeline, and current cost conversion in PKR — if you'd prefer.

Would you prefer I draft that professional proposal subsequently (based on your preferred package: Basic, Growth, or Premium)?