Islamabad, May 13, 2026: Mobilink Bank Launches BiBi app
Advances Women’s Digital Inclusion and Social Impact
Pakistan’s leading digital microfinance Bank,
Mobilink Bank, has launched the “Bibi App,” a breast cancer awareness mobile
application designed to support Pakistani women through accessible and
localized health information. The application has been developed by Aangan, a
startup focused on women’s reproductive health and an incubatee of Mobilink
Bank’s Women Inspirational Network (WIN) Incubator, the Bank’s industry-first
incubation program for women-led startups.
Mobilink Bank Launches BiBi app Advances Women’s Digital Inclusion and Social Impact
The launch event in Islamabad brought together
foreign diplomats, policymakers, healthcare experts, development stakeholders,
and industry leaders in support of greater awareness around women’s health and
early breast cancer detection. The collaboration marks the bank’s first
dedicated health-tech initiative focused on breast cancer awareness and women’s
health education.
According to health experts, 1 in 9 women in
Pakistan is at risk of breast cancer. This remains the most common cancer among
women in Pakistan, propelled by social stigma, limited awareness, and delayed
diagnosis. The Bibi App seeks to improve access to reliable and culturally
relevant information, and is designed for women aged 18-55 in urban,
peri-urban, and semi-rural communities with limited access to awareness
resources. The information within the app has been vetted by Shifa
International Hospital.
The initiative reflects Mobilink Bank's continued
commitment to advancing women's empowerment through inclusive and impact-driven
digital innovation beyond traditional financial services. The application
provides easy-to-understand information on early detection, prevention, and
health awareness in both Urdu and English. By leveraging technology to improve
health literacy, Mobilink Bank aims to contribute toward more inclusive support
systems for women across Pakistan.
The BiBi App marks another step in Mobilink
Bank’s growing push to support women-led innovation in Pakistan. Through its
WIN Incubator, the Bank has already graduated 31 women-led startups, while the
recently awarded National Incubation Centre in Sialkot is set to further
strengthen its footprint in the country’s entrepreneurial ecosystem.
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Speaking on the occasion, Haaris Mahmood
Chaudhary, President and CEO of Mobilink Bank, said: “True empowerment begins
with access, not just to finance, but to knowledge, care, and the enablement to
make informed decisions. Through the Bibi App, we are using the power of
digital innovation to break barriers around women’s health, drive greater
awareness around early detection, and ensure that critical health information
reaches women in a simple, accessible, and meaningful way.”
Through its WIN program, Mobilink Bank continues
to support women-led innovation and scalable solutions addressing key social
and economic challenges faced by women in Pakistan.
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